Documents written for print do not work well on the screen. The web is a different medium and 'readers' respond differently to it. Print documents need to be changed to reflect this. More details...

Below is an example of text from a company brochure which was then rewritten for their website:

Original brochure copy:

'Through our ‘ICT team ’ concept, we enable our consultants to quickly feel part of a close-knit group of specialists who openly work together openly and share experiences in order to achieve the best results for our projects. As a result, each team member benefits and grows by learning through from the more experienced team members. Each team member also grows from the close and lasting friendships that are formed.In addition, ICT develops its teams through the regular ICT seminars where pertinant topics are presented and discussed to ensure the growth and understanding of all consultants.' 

Rewritten website copy:

'We recognise the need to invest in our consultants’ professional growth and development. Our unique ICT team concept will

• welcome you into a close-knit group of specialists who work together openly and share experiences
• allow you to benefit and grow by learning from more experienced colleagues
• encourage you to take part in regular seminars where pertinent topics are presented and discussed  

Contact us and become an ICT-World consultant for both challenge and continuing professional development!'

For further information, or a quotation, please contact us.